Our Story

La Vie Skin: Where Beauty Meets Innovation

La Vie Skin is a German brand born from a deep passion for beauty and people. Established in 2016 by the visionary Radomir Dawid Alejew, the brand was inspired by the belief that skincare should enhance and protect your natural beauty while rejuvenating your skin, and preserving its youthful radiance.

To bring his vision to life, Dawid, an expert in the cosmetic ingredients trade, assembled an elite team of top dermatologists, surgeons, and lab diagnosticians who were masters in skin regeneration. Their collective brilliance led to the creation of a groundbreaking formula: the inaugural La Vie Skin serum, a potent fusion of fish collagen refined in a prestigious Swiss lab. This revolutionary product delivered extraordinary results, reflecting their unparalleled expertise and igniting the enduring passion that continues to drive the brand forward.

Following La Vie Skin's success, it became a cornerstone of the Avarten Group, which was later established to bring together innovative and luxurious brands. Today, La Vie Skin produces limited-edition products infused with 24k gold, rare collagens, and exclusive ingredients, continuing its pursuit of innovative solutions that nourish, protect, and revitalize the skin.

Our products are more than just skincare; they reflect our dedication to your journey towards radiant, confident skin. La Vie Skin, under the Avarten Group, is a success in every way, offering transformative experiences that redefine beauty.

La Vie Skin Philosophy

“Beauty is what you take care of, inside and out.”

At La Vie Skin, our philosophy is rooted in the belief that true beauty comes from comprehensive care. We create exquisite cosmetics and dietary supplements that elegantly slow aging and rejuvenate the body from outside and within. Our skincare range offers profound regeneration and hydration, featuring rare ingredients that invigorate collagen and elastin production. This luxurious blend nourishes moisturizes, and revitalizes the skin, reducing dark spots and pigmentation to unveil a radiant glow.

La Vie Skin food supplements are meticulously formulated to support body and skin regeneration. They meet the highest standards by rebuilding collagen, hydrating from the inside out, and slowing the aging process, ensuring transformative results.

To complement this holistic approach, La Vie Skin's scented candles envelop your space in a rich, sophisticated aroma, adding a touch of elegance that enhances every moment with refined luxury.




La Vie Skin Cares


Foundation for Young Artists


The Foundation for Young Artists is part of our commitment to nurturing creativity and supports emerging artists by providing resources, mentorship, and opportunities to help them realize their full potential. We are dedicated to fostering young talent.

Dr. Ziajka Foundation


We are supporting Ukraine's war victims, their families, children, and individuals who have endured immense suffering. We provide essential aid and relief by all means. Our commitment brings hope and healing to those in dire need amidst the ongoing crisis.



The True Meaning Of Luxury


"As the founder of La Vie Skin, I am deeply committed to honoring the human spirit. By blending the finest elements of nature and crafting with advanced innovation, we create products that not only enhance beauty but also nurture self-esteem. Our mission is to offer an exceptional experience that makes every individual feel valued and empowered."

— Radomir Dawid Alejew, Founder of La Vie Skin