Founders

Radomir Dawid Alejew, a global leader in luxury and innovation with diversified interests, established the La Vie Skin brand. Born in Poland, Radomir moved to Germany with his family as a child, where he continued his studies. His business journey began flourishing in Germany with years of expertise in cosmetic ingredient export and import. It helped him to build connections with professionals who can bring his dream to reality and transform the luxury cosmetic industry across multiple countries worldwide.

Radomir’s vision was shaped by blending precision and the innovation of popular cosmetologists, nutritionists, and doctors who developed the Limited Luxury Line. Each of these creams was produced in around 2000 quantities with rare, expensive ingredients with anti-aging and regenerating powers. Then, the industry witnessed the emergence of La Vie Essence Line, Hotel Line, and food supplements with the power to beat skin aging and give everyone the care they wish to treat their skin with. Though LVS succeeded in presenting the products, Radomir remains driven by a relentless passion for introducing even more innovations to the industry, blending art and luxury to create skincare that cares for everyone.